DT--I think Mercury became very wary of partnerships with other outboard engine makers after their relationship with Yamaha went south. Some history:
Mercury tried to influence the U.S.International Trade Commission (USITC) to create a tariff on imported four-stroke-power-cycle outboard engines from Japan back in the 2000's. Of course, at that time Mercury was making only ONE four-stroke outboard engine in the USA, a 25-HP model. All the other four-stroke-power-cycle engines Mercury was selling were, themselves,
imported from Japan. This all came out in hearings before the trade commission. The real target of Brunswick's attempt to use political influence to impede their outboard engine competitors was, of course, Yamaha. Yamaha and Mercury had a deal in place in which Yamaha was making four-stroke-power-cycle outboard engines for Mercury.
After the USITC heard testimony from many outboard engine dealers, and Mercury themselves had to reveal the extent of their own importation of outboard engines from Japan they were selling under their Mercury brand, the USITC did not impose a tariff. Yamaha then decided it would stop making outboard engines for Brunswick. And Brunswick had to sue Yamaha to force them to fulfill their contract and make more outboard engines in Japan to be imported and sold as Mercury engines.
I have a printed copy of the entire transcript of testimony before the USITC--at one time it was on-line--and it makes for very interesting reading.
After Brunswick was burned by Yamaha and their reluctance to make engines for sale as Mercury engines, I believe Brunswick cooked up their deal with Tohatsu so they could not be left in a bind. If Brunswick is a part owner of the land, the building, and some machinery for the factory Tohatsu leases as their primary engine production plant, then Brunswick has a rather secured position in the future of that plant's operation. That gave them much more leverage in dealing with Tohatsu than it did with their dealing their former partner, Yamaha. Live and learn, as they say.
UPDATE: in the archives of the old forum there is a very interesting thread regarding the topic of outboard engines built in Japan and imported to the USA. Here is a good discussion on that topicL
Who Really Builds c.1990 9.9 and 15-HP Mercury Two-Cycle Outboardshttps://www.continuouswave.com/ubb/Foru ... 20646.htmlAlso on this topic, in the archives there are several references to a United States International Trade Commission investigation into a complaint filed by Brunswick alleging that outboard engines made in Japan were being imported into the United States and then being sold below fair market value. The links to this report in the archives no longer work, as the location where the report is available on line has changed. The new URL is
Outboard Engines From Japan
Investigation No. 731-TA-1069 (Final)https://www.usitc.gov/publications/701_731/pub3752.pdfAnother document mentioned in the archives regarding this investigation is a transcript of testimony given to the USITC. That document's location has also moved, but it still available at
https://www.usitc.gov/trade_remedy/731_ ... 4-open.pdfIn particular, the 375-page transcript has some interesting segments, particularly where dealers selling Mercury engines testified that their customers were buying Japanese engines for higher reliability and quality, and not due to lower price.